PROMOTIONAL WRITING

Promotional writing is persuasive, designed to sell a product, service, idea, or action. It usually describes a problem or undesirable situation and offers a solution, often discussing pros and cons as well as proposing the benefits of using a specific product, service, idea, or action.

Types

Ads, brochures, circulars, flyers, fund-raising letters, sales letters, radio spots, tag lines, and television commercials employ a promotional writing style.

Style

Promotional writing often uses an active voice, plenty of verbs, and calls to action.

Sell yourself with the help of a writer versed in writing for business and nonprofits, mary macdonell belisle – writerforhire.

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