WORD FOR THE DAY – “resourceful” (adj.) “able to deal skillfully and promptly with new situations, difficulties, etc." Syn. “able, capable, enterprising, ingenious, intelligent, inventive, quick-witted, sharp, talented.” (n.) “resourcefulness” (dictionary dot com)

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Word hardly describes MN Copy’s resourcefulness

Whatever it takes. Those are Mike Houghton’s words. His company, Minnesota Copy Systems, St. Cloud, will do whatever it takes to give their customers what they need, whether communications technology sales or service. In this writer's mind, “whatever it takes” means management and staff are “resourceful.”

Mike describes this resourcefulness as “going above-and-beyond.” (You may think the phrase somewhat clichéd, but Mike uses it as a mantra for his people.) And, don’t let that easy-going nature and calm, engaging manner fool you into thinking Mike is “just another nice guy.” (Well, he IS a nice guy!) Mike is smart in business and communications technology (copiers, printers, fax machines and networking computer systems), mindful of the company’s mission, and intent on helping customers with imagining their businesses, just as he’s imagining his own company’s success.

There are at least five ways Mike and “the guys” demonstrate their resourcefulness. First, his staff shines when a customer is stressed; emergency service calls are a priority for them. Second, customers deal with one company rep throughout their interaction, i.e., “a familiar face.” Minnesota Copy’s go-to person for the customer becomes a point person for its staff throughout many years of service. Third, in order to better understand customers’ needs, Mike and his staff routinely go on-location to study and get hands-on experience with their customers’ communication technology set-up. Fourth, the company is a turnkey enterprise, meaning that it’s sales and service arms complement each other to give customers a 360-degree experience. Five, training is very important – the on-going training and empowerment of staff AND the continuing education of consumers about cutting-edge communication technology, designed to help them become more successful with their own enterprises.

Yes. Mike and Minnesota Copy Systems appear very enterprising. (“Enterprising” is synonymous with “resourceful.”) Nevertheless, mine is only one perspective. To gain a better idea of what Minnesota Copy Systems is all about, check Mike's website, www.mncopy.com. (Mike is a member of River City BNI.)